About Us

Who are we? Like you, many of us are parents, grandparents, aunts, and uncles. Some of us used to be teachers, and a few of us love to bake. We're art collectors, foodies, DIYers, comic book enthusiasts, animal lovers, yogis, and so much more. We've got lots of interests, but we've united around a single passion: to bring you kid-powered play through innovative toys, games, and educational tools.

Why EI?

We're playful:

Our team motto is, "Where work is play." We love to laugh, ride our bright-red scooter through the halls, and are tickled to test out new games. Our love of play transfers into the toys, games, and tools we create, making many learning experiences, well, more playful.

We're creative:

We know how to capture your child's attention and imagination. From packaging to product, we think outside of the toy box to help your child learn about the world around them. Sometimes that means indulging crazy ideas and borrowing inspiration from all around us.

We believe in learning through play:

We prefer active learning to encourage your child to create learning experiences in real life. Let's just say kids are somewhat over-served in the tech department these days.

We're experts in our fields:

We've been helping kids learn to think for the last 50+ years. We take great pride in working with experts worldwide–from scientists to teachers to artists–to ensure that what we're doing is always the very best it can be.

Our Playful Promise:

We want to exceed your expectations. We work hard to make sure our products are top-quality, and that kids feel confident and successful after playing with our toys, games, or tools. If our products are not giving your kid an exceptional experience, then you can simply return it and you will get your money back.

Company Information

Based in sunny SoCal, we are a team of experts who pour our passion for inspiring kids into playful products packed with serious educational value. For the past 50 years, we've made it our mission to bring you kid-powered play through innovative toys, games, and educational tools.

We delight kids and critics alike. With our best-selling products like Sneaky, Snacky Squirrel™ and Nancy B's Science Club Moonscope™ we've been teaching and entertaining oodles of kids! We've won a variety of awards and are recognized by many publications, including Good Housekeeping (Best Board Games) and Parents Magazine (Toys of the Year), and have been finalists for the acclaimed TOTY awards for best educational toy.

We are beyond excited that you stopped by and hope you include us in your most memorable playful moments.